MWFA Coach Mentor: James Mitchell



For the 2022 season, MWFA Coach Development Manager Eugene Lawrenz and several Coach Mentors will be visiting MWFA clubs over the next few months to support coaches at their training sessions with their teams, and occasionally matches too. This is to provide coaches with direct assistance ‘on the job’ as a compliment to the courses and workshops we offer, as well as provide ongoing learning opportunities in a realistic setting. 

Training support and guidance is by far the most popular request from coaches in terms of what they feel would benefit them the most in their role, and these Coach Mentors will allow us to have a greater reach in terms of the number of coaches we can directly assist, as well as support CCCs (Club Coaching Coordinators). A detailed schedule of club visits has been put together and these have already been happening for several weeks, while MWFA will also be delivering parent education workshops at several clubs as part of these visits.


James Mitchell has had a passion for football coaching for many years, first starting out as an Under 6 coach back in 2006, and has coached various age groups since then. 

In recent years, he has furthered his own coaching education through numerous initiatives, including being a participant in MWFA’s Future Coaches Program in 2020 before returning in 2021 as a mentor, as well as undertaking his C-Licence last year. 

James has been a CCC and is now the Coaching Director at Avalon, and has also been delivering community coaching courses with MWFA since 2021.

James’ main goal is to educate coaches to provide fun and engaging coaching sessions to ensure that young boys and girls have fun, develop their skills, and most importantly have them come back the following year, and if possible enjoy a lifelong involvement with football.


For more information about coach development and support in MWFA, including courses, workshops and resources, please see the coaching section of our website:



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