CCC Club of the Week: Seaforth

Seaforth NEW


The Club Coach Coordinator (CCC) program has been running in MWFA for five years now, and has had a very positive impact on our member clubs who have engaged with the program to support their club coaches within their own environment. MWFA feedback from two surveys over the past two years clearly shows that player enjoyment through a positive coaching experience is one of the major factors in a young player’s decision to continue playing, and to continue playing at his/her current club.

The CCC program sees grassroots clubs take ownership (with support from MWFA) of coach development within their club to support and value their new and inexperienced coaches, through a variety of methods suited to each club’s needs. Despite the challenges of COVID and the 2021 season being cut short, many clubs were still able to do a great job this year and achieve some meaningful outcomes with their CCC program.


This week we’d like to acknowledge the efforts and achievements of Seaforth.

Seaforth has a small team of experienced CCCs who have been offering support and hands-on assistance at training sessions for several years, led by Gary Giles. Every season, the club hosts a successful welcome event for providing information as well as networking and social reasons, and they have collaborated regularly with MWFA to host various coaching courses each year.

In 2021, CCCs John Dennison, Karl Wood and Adrian Roberts have all undergone various training to upskill themselves, while they also developed comprehensive recourses and links online for their coaches. The club also put a big emphasis on encouraging, recruiting and guiding older youth players and introducing them to coach younger teams, including an in-house workshop specifically for them. This had some notable successes, which unsolicited feedback from some of the teams they coached shows:

“The two U16 players who were keen to help with the coaching & training both did a great job and were a boon to training. Great lads and our team enjoyed having the extra injection of youth, skill and enthusiasm in the training sessions.”

Moving forward, the club would like to expand their group of CCCs, particularly a female CCC to specifically support female teams. They will also be looking for more proactive ways to encourage coaches to take up the offer of support, while continuing to host MWFA Coach Development events along with running more of their own in-house workshops for coaches.


As a reward and recognition of the everyone’s efforts at Seaforth in 2021, MWFA is pleased to be providing the club with funding for 2 coaches to complete their FA C-Licence coaching course.


Coaches keen for ongoing support with their own team (on top of the coaching courses and workshops available through MWFA) at their own training sessions and matches should reach out to a CCC at their club, or contact their club to find out who their CCCs are.



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