CCC Club of the Week: Avalon

Avalon NEW


The Club Coach Coordinator (CCC) program has been running in MWFA for five years now, and has had a very positive impact on our member clubs who have engaged with the program to support their club coaches within their own environment. MWFA feedback from two surveys over the past two years clearly shows that player enjoyment through a positive coaching experience is one of the major factors in a young player’s decision to continue playing, and to continue playing at his/her current club.

The CCC program sees grassroots clubs take ownership (with support from MWFA) of coach development within their club to support and value their new and inexperienced coaches, through a variety of methods suited to each club’s needs. Despite the challenges of COVID and the 2021 season being cut short, many clubs were still able to do a great job this year and achieve some meaningful outcomes with their CCC program.


This week we’d like to acknowledge the efforts and achievements of Avalon.

Avalon was a foundation CCC club in 2017 and coach education has been one of the club’s priorities, led by outgoing Coaching Director Jud Harrison. 2 additional CCCs in James Mitchell and Mark Scognamiglio were recruited from within the club this year, both of whom have made a tremendous impact on session development, guidance and support for the ‘mum and dad’ coaches. Some quotes from coaches who have received support from CCCs in 2021 show what kind of impact this program can make.

“It’s amazing a 100% voluntary run club like Avalon can provide such quality support to their coaches.”

“Thanks for your support and the training plans, they look great. I am managing the U8 and my partner is coaching. We’ve got a lovely little team and he is doing pretty well but he’ll admit he’s not a natural coach. We’re really loving the support.”

“After having a CCC attend my session, I’m full of confidence to coach for the rest of the season – when at the start I was more than anxious about it!”

Avalon is hoping to continue the coach education momentum it has built over the years in 2022, and develop even more CCCs as part of their ‘Project 2030’ initiative.


MWFA Coach Development Manager Eugene Lawrenz would also like to acknowledge and express his gratitude towards Jud Harrison, who is stepping away from the role of Coaching Director after several years.

“Jud has been the driving force behind the coach development that took place at Avalon, and his efforts were very much appreciated both by myself and MWFA, as well as all of the coaches at the club who benefitted from his enthusiasm.” Eugene said.


As a reward and recognition of the everyone’s efforts at Avalon in 2021, MWFA is pleased to be providing the club with funding for 2 coaches to complete their FA C-Licence coaching course.


Coaches keen for ongoing support with their own team (on top of the coaching courses and workshops available through MWFA) at their own training sessions and matches should reach out to a CCC at their club, or contact their club to find out who their CCCs are.



Notice board

Find updates on each club and positions available.


Searching for Clubs?

Find clubs, club contacts, field locations and more in our clubs directory. 

Get social

Upcoming Events