By Chris Curulli
2020 shaped as a promising year in many respects for Harbord F.C.
While COVID-19 slowed their momentum to some extent, the return of community football has allowed the club to finally launch its new brand, coinciding with the long-awaited opening of a new clubhouse facility at Nolans and return of their men’s first grade outfit to the MWFA Premier League.
Harbord Seasiders United was originally founded in 2003 after a merger between the Harbord Diggers and Seasiders clubs.
17 years later, they have officially transformed into Harbord F.C.
Vice President, Registrar and Gear Steward Suzy Broughton has been on Harbord’s board since its inception and explained how the time was right for change in 2020.
“We saw the need of a new brand because we’re in a new environment called Freshwater now, with new people within the community,” she said.
“We also needed a new look because we’ve had the same kit since day one in 2003.
“We must thank Bendigo Bank at Freshwater who were our major sponsor allowing us to create the new strip.”
Harbord’s new crest includes a stylised football that pays homage the club’s Diggers and Seasiders roots.
Their kit has also retained the iconic red, white and blue colour scheme associated with the club in recent times.
“We’re excited for people to see this facelift for the club and new identity that has been formed, modernising the name,” Broughton said.
“It brings a bit more energy and enthusiasm back into the club, the committee and the whole community.”